Find new companies

Your universe doesn't have to start from a purchased list. The Prospector finds new companies that match filters you choose — the way you'd search LinkedIn by geography, size, and funding — but every candidate arrives with sourced evidence, and nothing joins your universe until you say so.

1. 1Open the ProspectorAccountsFind companies (the telescope button).
2. 2Describe who you're looking forIndustry / sector (e.g. “B2B SaaS”), optional keywords (e.g. “hiring SDRs”), then the hard filters: state, company size, funding (raised ≤ 6 months ago / has taken funding / prefer bootstrapped), and how many to find (up to 5, 10, 15, 20 or 25).
3. 3Let research propose candidatesPress Search. It runs as a research job — usually 30–90 seconds on the instant lane; on the Free plan, or where instant research is turned off, it is queued for an overnight batch with no guaranteed turnaround, and the dialog says so. (Up to three searches can be open at once, and repeating an identical open search returns the one already open instead of starting a second.) Each candidate comes back with its industry and location, the sourced evidence for why it matches (with a source ↗ link), and 1–2 likely decision-makers: a named person when a public source names them in the role (with that source linked), otherwise Look for: and the title. Companies already in your universe — the same website, or the same trading name once “Inc”, “Company”, a parenthetical, a ™ or ® sign and the accents on Latin letters are ignored (letters in other scripts are compared as written) — are left out automatically, and placeholder names are skipped. A candidate whose only known address is a careers page or a profile is listed without a website. You can close the dialog while it runs: the search is kept (per browser tab and workspace) until you add its results, it fails or is held for overnight, or you start a new one — and the Find companies button shows results ready when it finishes.
4. 4Pick who joins the universeEvery candidate starts ticked — untick the ones you don't want, leave Queue full research for added companies on if you want them researched straight away, and press Add N selected. They become normal accounts (counted against your plan's account limit) with the prospect search recorded as their source — and the decision-makers land on each account's buying committee (named people as Needs Verification contacts with their source, titles as Role-Based Target contacts). Research and score them like anything else.
5. 5Then add an email address and a sequenceThe done screen counts what was created. Companies found this way arrive without an email address — Diurno HQ never guesses one — so nothing can be emailed to them yet: add a contact's address on the account's Committee tab (or import contacts from a file), then add the company to a sequence from Outreach.

Start from your website

Not sure how to phrase the filters? At the top of the Find-companies dialog, paste your own website and hit Suggest filters: AI reads your homepage (plus a page or two like About or Products), works out who your customers are, and drafts the industry, keywords, and company-size filters for you — with a one-line summary of what it understood, so you can correct it before searching. The same analysis powers the new-workspace wizard: paste your site there and Set it all up for me drafts all four onboarding answers and a first read of your go-to-market — positioning, value props, an elevator pitch — builds the workspace and its starter email library, then drops you straight into a pre-filled company search — website in, reviewed account list out.

Cost, plainly: analyzing your website doesn't use your instant allowance (it's limited to 10 analyses an hour per network address and 20 per person, and the whole fetch has a 25-second budget); the company search itself uses one instant research, and spills to the free overnight lane when the month's allowance is spent. On the Free plan there is no instant lane: a successful website analysis and each company search count as one of the month's 40 research runs, and the search always queues for an overnight batch — the dialog says so, and its results appear in the Research Queue once a batch has worked through it (no guaranteed turnaround).

Find companies like one you love

On any account page, More (⋯)Find similar companies runs a lookalike search: it opens the Prospector pre-filled with that account's industry and a similar-companies keyword, so one good customer becomes a list of candidates shaped like them.

Looking to filter companies already in your universe by the same attributes? Use the state / size / funding / fit filters on the Accounts screen instead.