Plans & pricing

Diurno HQ is priced by the size of the universe you monitor — accounts, not seats — so a whole team can work the same market without per-user penalties. Everything about your plan lives in SettingsPlan & billing: the plan you're on, what it includes, and live usage against its limits.

The plans

Annual contracts, with a month-to-month option on the standard tiers. The marketing comparison lives on the public pricing page; owners also see the full catalog inline in the billing tab. Ready to start? The order form takes two minutes — it's a request, not a purchase (Request this plan, or Request a quote for Enterprise+). Each plan shows its price, and the summary line under the grid gives the price, monitored accounts, and users. No payment is collected there; a human confirms, sets up your workspace, and invoices properly.

The Free plan

Free is how you try Diurno HQ on your own accounts, with no card and no invite: create it from Start free on the public site (it's offered only while free sign-up is open), and you land in the same app with these limits:

• 25 monitored accounts, 1 user, 1 workspace. An archived workspace still counts toward the one workspace; restore it, or delete it to start fresh. Free sign-up has a daily count of its own (it restarts at 00:00 UTC), and one network address can open at most 3 free workspaces a day.
• 40 research runs a month, all on the overnight lane. Each research run, people check, enrichment answer, outreach draft or prospect search is one run, and so is a successful website analysis (a failed one costs nothing). They are worked through in overnight batches — the agent takes turns between organizations and serves Free after paid within each turn, with no guaranteed turnaround — and the meter in SettingsPlan & billing resets on the 1st (UTC). A run is given back when a waiting job is removed, a duplicate is skipped, the research agent reports it can't do the job, or a result can't be applied; a retry is a new run, and a run charged in an earlier month isn't refunded into the new one. When the month's runs are used up, everything researched so far stays and new research waits for next month or an upgrade; a CSV import still brings its accounts in, just without research.
• No background research. The daily agent still re-scores and builds your Daily Brief, but it doesn't queue refreshes, first-time research, people checks or discovery on its own — your runs are yours to spend.
• Everything that reads and decides is included: scoring and the Fit × Event model, why-now and the buying committee, the Daily Brief, the pipeline board, CSV import and export, alerts, and automations that create actions, alerts, tags and status changes.
• Left to the paid plans: instant research (and ▶ Run now), sending email and sequences from Diurno HQ, syncing to Salesforce, HubSpot or OnePageCRM, and anything beyond the limits above. Drafting and previewing emails still works; sending doesn't.

Two research lanes, one bill

Plan price and research spend are separate things, and there are two ways research gets done:

• Free overnight lane — included in every plan (on Free it's the only lane, and capped at 40 runs a month). Background upkeep (refreshing your hot accounts, first research for new ones, people checks) and anything you queue on the free lane run on the overnight agent at no charge. This does the bulk of the work.
• Instant lane — on-demand, “research this one now” (before a call, on a fresh company), with results in minutes. Each paid plan includes a monthly allowance of these. It needs a research provider connected to your deployment — if the Research screen says instant research is turned off, only the free overnight lane runs.

See Research lanes & cost for when to use which.

Instant-research allowance

Each paid plan includes 150 instant researches per seat, per month, pooled across your whole team, up to a 3,000 / month ceiling per organization:

The pilot

The $5,000, 90-day pilot (shown as 90-Day Intent Pilot in the billing tab) is the low-risk way in: 500 target accounts, your ICP, personas, and competitors configured, trigger briefs for the accounts that reach the top band. Convert to an annual plan and the pilot fee is credited toward the contract — owners do it with Convert ($5K credited) in the billing tab, which also shows days remaining and says so plainly when a pilot lapses.

Managing your plan

• Limits — the tab shows usage bars for monitored accounts and seats, so you can see headroom at a glance.
• Changing plans — on Free you press Request an upgrade (above). On a paid plan, owners see the full catalog in the billing tab and press Switch (or Convert ($5K credited) from the pilot) on the plan they want; after a confirm, the change is recorded right away and invoiced offline — no card is charged in the app. Only an owner changes or converts the plan; everyone else can see it but not change it. The change also appears in the team's orders list, and a move to a plan whose account or seat limit is below your current usage is refused until you archive accounts or deactivate users. A pilot owner can ask for an extension, which restarts the 90 days from the day the team grants it. Compare tiers on the pricing page first if you like.
• Overages — accounts and seats are hard caps (upgrade to add more); instant research past your allowance is handled on the free lane rather than billing you by surprise.