Reference
Why some fields say “Needs verification”
The honesty rules: no source, no claim.
Sales intelligence tools have a bad habit: when they don't know, they guess — and you find out mid-call. Diurno HQ is built on the opposite bet. These rules are enforced in the product, not just promised:
- Every fact carries a source. Signals, competitor evidence, people, enrichment answers — each stores the public URL it came from. The Sources tab lists them all.
- No source → no points. Unsourced claims are stored as “needs verification” and contribute zero to the score.
- People are never invented. A contact is added or changed only with a source proving it. People checks mark real departures as “Departed (verified)” instead of quietly keeping stale names. Prospector decision-makers follow the same rule: a name appears only with the public source that names them in the role — otherwise you get the title to look for, never a guessed person.
- Ambiguity fails honestly. If research can't be certain which company a common name refers to, the job fails and tells you — it never guesses and pollutes your data.
- “No public evidence found” is a valid answer. In enrichment, it means research ran and found nothing citable — which is real information.
- Old news fades. Time decay quietly lowers what stale evidence is worth, so nobody has to remember to clean up.
What the labels mean
| Label | Translation |
|---|---|
| Needs Verification | Claimed but not yet backed by a public source. Scores zero until verified. |
| Verified | Confirmed against a source (people: confirmed in role, with the proving link). |
| Departed (verified) | A source confirms this person left. Don't email them. |
| No Public Evidence Found | We looked; the public record doesn't answer it. |
Why this matters to your pipeline
You're going to repeat these facts to real buyers. A thinner profile that's true builds trust; a rich one that's invented costs you the deal. Diurno HQ always chooses thin and true.