Core concepts

Five ideas explain the whole product. Two minutes here saves an hour everywhere else.

1 · Signals

A signal is one piece of public evidence that a company may be getting ready to buy: a job posting, a new executive, a funding round, a tech choice, an expansion announcement. Research saves signals with a link to where they were found (one it can't source is kept as a lead and scores zero); a signal you add by hand without a public source is kept as a lead and scores zero too. Signals are the raw material for everything else.

2 · Two scores: Fit × Event

Every account carries two numbers that answer two different questions. Fit says whether; Event says when.

• Fit (0–100) (long form: ICP fit) — is this company the kind of customer you sell to? Research judges it against your qualification criteria (with the reasons one click away on the account page); until then a transparent heuristic fills in. Fit is mostly static — it doesn't decay. A dash means not assessed yet.
• Event score (0–100) (long form: buying-event score) — is something happening right now? Computed from sourced signals using your workspace's scoring rules — for example “hiring application-security engineers = 25 points.” Each rule counts its strongest sourced signal; extra confirming sources raise confidence, and old news fades the score down automatically. Click any score to see exactly which evidence produced it, point by point.

Fit 95 / Event 20 → a great prospect with nothing happening: watch, don't call. Fit 90 / Event 92 → contact now. The Today list ranks by Event × Fit for exactly this reason. Full detail: How scoring works.

3 · Priority bands

Bands are cut from the Event score; the thresholds that define them are yours to tune in SettingsScoring. The app always shows the four labels above; CSV exports and web addresses keep the original band names (Immediate Outreach, Target Account, Monitor / Research, Low Priority).

4 · Sources — the honesty rule

Research doesn't record a fact without a public URL behind it. When it can't verify something, the field says Needs Verification or No Public Evidence Found — on purpose. A short truthful profile beats a rich invented one, because you're going to say these things to a real buyer. More: Why some fields say “Needs verification”.

5 · Research lanes

Whenever Diurno HQ does research for you, you choose how it runs:

• Instant lane — results in minutes while a research provider is connected; each item uses one from this month's instant allowance.
• Overnight lane — worked through in overnight batches, with no guaranteed turnaround: a long list takes more than one night. On paid plans it's included; on the Free plan it's the only lane, counted against 40 research runs a month.

Rule of thumb: need it for a call today → instant (a paid plan, while a research provider is connected). Everything else → overnight. If the Research screen ever says instant research is turned off, only the overnight lane runs and new requests wait for an overnight batch. Details: Research lanes & cost.