How-to guides

Ask a research question

Add a question column and have it answered across every account.

Any question you'd ask an analyst can become a column answered for every account: “Latest funding?”, “Do they use recruiting agencies?”, “Public bug bounty?”. Answers always carry sources.

1Add the questionEnrichmentNew question — a short column label plus the full question. (Also possible from any account's Enrichment tab, or SettingsEnrichment.)
2Run the columnClick the column header → Run missing now (instant) or Queue missing for free overnight lane. With filters or a segment active, only the accounts in view are targeted — so you can run your top segment on instant and the rest overnight.
3Read the answersCells fill in as research completes. Click any cell for the full answer, confidence, and source links.

An enrichment answer with sources — Every answer carries its sources — click through and check.

Write questions like you'd brief a person

“What is the company's most recent funding round? Include amount, lead investor, and date.” beats “funding?”. Specific questions get specific, citable answers.

“No public evidence” is a real answer: research ran and found nothing citable. Better than a guess. See the Enrichment Grid screen page for cell states.